As a business owner, it’s important that you focus on growing online along with various offline promotion methods. It’s the shortest and easiest way to add a few extra zeroes to your annual revenue and get thousands of new customers/subscribers on a fully auto-pilot mode. A good SEO agency that knows everything about online trends, Google algorithm updates, the importance of keywords, on-page and off-page SEO, etc. can help you achieve this feat easily.
Agency Vs Individual SEO Expert:
This is an ever-growing debate that most business owners have with their partners at some point. Since you are also running a business, it’s important to have clarity about this issue as soon as possible. Both agencies and individual experts can get you the desired results, provided you are fully aware of your end goals. If you have a limited budget and seek long-term results without any promptness, then you can go ahead with an individual SEO consultant. He will help you with his market knowledge and over the course of the period suggest some ways to gradually improve rankings. At times when his suggestions don’t work, he will switch to other suggestions and work on them until you start getting the desired outcomes.
An agency, on the other hand, has a huge team of multiple SEO experts, designers, developers, writers, PR experts, etc. So as soon as you hand them over your website and mention what you want and when you want, they put multiple people to work on this project. When you hire an agency, you can see that a small team consisting of a writer, SEO expert, designer and developer gets assigned to you. Now, they speed up the pace at which the content and SEO tasks are done. Often, this isn’t possible when you hire an individual consultant as he doesn’t have other team members supporting his efforts.
That said, hiring an agency costs you slightly more than hiring an individual. So, decide what’s better for your business right now — growth or funds. And once you get a clarity, seek for a talented SEO expert or agency to boost your site rankings without any further delay. It’s the only way to grow your website’s online presence and improve sales as well as revenue.