When you are working to build your online presence, you should make sure that your website has high visibility in the search engines. Your users should know about your existence to increase your revenue. Hence, it’s integral to keep SEO requisites in mind while designing a website for your business. In this post, we, the experts at Creative Canvas Web Design, will help you make the most of your website by optimizing it for the search engines.
Create an effective content structure
Uploading long paragraphs of texts can be dreary for the user to read, so break it down. Break down your long text into shorter paragraphs, two to three lines each, and maintain proper headings, sub-headings, and bullets. This will increase the readability of your content and also impress the search engine spiders that crawl on your website.
Dedicate a separate page for your business blog
Integrating business blogs on your website is an amazing trick to incorporate keywords and phrases and increase your rankings. Solve the relevant queries that the users may have in those blogs to impress Google and help it give you better ranks on the SERPs. As one of the important ranking factors of Google is providing maximum value to the users, you can use your blog for the same while selling your products/services at the same time.
Optimize your content for on-page SEO
Try to include the primary keywords in your headings and title tag of your pages to optimize your website for SEO. However, you should include the keywords naturally and avoid force-feeding them to the headings or the body of the content. Generate long-tail keywords around the users’ intent and use it naturally in your content to make it keyword-rich and not keyword-stuffed.
Improve page loading speed
A slow-loading website is a huge red flag for SEO. You should hake this into consideration and avoid putting up HD images and graphics on the landing pages. Tone them down a bit and help your users check out your website even with slow internet connectivity. If your website loads faster, it will not only be more accessible for users but also acquire a higher position in the SERPs.
Wrapping it up
Designing your website takes a lot of factors into consideration, of which search engine optimization is an important one. What is the point of creating an online presence that no one will know of? You need to get those ranks to help your target audience be aware of your brand and consider you as an option to appease their needs. So get a search engine optimized website for your business and improve your brand visibility online.